The Elevator Pitch
You enter a lift…the one person you would love to talk to steps into the lift with you.
How do you use the next 30 seconds?
Picture the person e.g. Politician, CEO, funder, potential supporter or member
The problem
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What problem is your campaign focused on?
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What is your evidence?
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Can you distill the problem into a few words?
The Solution
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What needs to happen for this problem to be tackled?
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How do you know?
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Can you distill your solution in a few words?
The Ask
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Tell them the problem and the solution
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Ask them for something realistic
The Follow Up
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If appropriate – ask for their card (if you don’t have their direct contact details)
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Follow up afterwards – we met recently at…
Be ready, be remembered
An “elevator pitch” enables you to put the right message across in seconds.
Every campaigner should have one: Problem, Solution, ask.
Practice it thoroughly and regularly, a well-rehearsed pitch will be punchy and memorable.
Liz's response
Our campaign is about people not being forced on drugs and into hospital.
We have found people have been committing suicide because of being locked up and forced onto drugs against their own will.
We need a court case for people to feel safer and that they won’t be detained unnecessarily.
The tribunals that survivors can have take place after 3 weeks in a psychiatric ward. We need the courtcase or tribunal before someone can be detained.
In USA there is less discrimination because no-one can be detained without a court case.
Can I have a business card or would you like mine?
Would you be willing to help us?
What can you do?
Submit your response below.
RECOVERY
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